VitOptics ↗
A business Brett builds and operates, with a guided assessment and personalized supplement subscription experience.
SHOPIFY WEB DESIGN & DEVELOPMENT
Shopify web design.
Built around your business.
Your Shopify store should make the value of your products clear and the next step easy to find. We design and develop stores around your brand, catalog and customers, whether you are launching a business or improving an established store. You work directly with Brett Apter to define the priorities, agree the scope and decide what deserves attention first.
Discuss your Shopify project ↗Design around the way people shop
A strong storefront helps shoppers understand the product, compare their options and buy with confidence. We organize the shopping journey before filling it with features. That means considering what customers need to know on a collection page, what belongs on a product page and which questions might otherwise send them away.
- Brand-led homepage and theme design that works across screen sizes.
- Collections, menus and product information organized around your catalog.
- Clear product options, delivery information and relevant buying guidance.
Improve an existing store with a focused plan
A redesign begins with a review of what already works. We look at your theme, apps, navigation and available performance data, then recommend targeted improvements or a broader rebuild. For a migration, the plan also accounts for product information, important URLs and the operational details that need to carry forward.
- A prioritized scope tied to specific customer or business problems.
- Theme customization, responsive layout and accessibility improvements.
- URL and redirect planning when page addresses change.
Connect the features your business needs
Subscriptions, guided product discovery and connected business tools can make a store more useful, but each addition brings setup and maintenance considerations. We assess Shopify’s built-in options, appropriate apps and custom development against your requirements. The proposal identifies dependencies, platform limits and recurring software costs before implementation.
- Product discovery tools and subscription experiences where appropriate.
- App configuration and integrations with supported business systems.
- Analytics and conversion tracking suited to your measurement needs.
Launch with a practical handover
Before launch, we review the agreed customer journeys across devices, check key forms and links, and coordinate the store settings involved in your project. You receive guidance on the parts your team will manage. For continued development, a monthly partnership can organize merchandising changes, technical support and the next round of improvements.
- Review checkpoints so you can see and approve the work.
- Launch checks and guidance for routine content updates.
- Optional ongoing work within an agreed monthly capacity.
FOUNDER EXPERIENCE
Stores Brett builds and operates.
DirectDermaCare ↗
A business Brett builds and operates, featuring recovery product categories, comparisons and sizing guidance.
GOOD QUESTIONS
A little more
clarity.
Can you redesign our current Shopify store?+
Yes. We first review the current theme, catalog, apps and goals. That review helps determine whether focused changes or a new theme provide the better starting point, and identifies what needs to remain available during the transition.
Do we need a custom theme or paid apps?+
Not necessarily. The right approach depends on your brand, functionality and budget. We compare existing theme capabilities with customization and app options, then identify the costs and ongoing responsibilities in your proposal.
Can you help after the store launches?+
Yes. Ongoing support can include content changes, merchandising, technical fixes and planned development. We agree priorities and monthly capacity separately from the launch project; Shopify subscriptions and paid apps remain separate costs.
YOUR NEXT STEP
Tell us about your Shopify store.
Share your current website, your catalog and what you want to improve. We’ll discuss the next step and prepare an agreed scope.
Brett reviews your inquiry and follows up to discuss your goals. Open the inquiry form in a separate window ↗