
VitOptics
01A personalized wellness experience that connects a customer’s profile with a daily supplement subscription.
Explore the projectDirect Web Designs builds and manages Shopify stores and business websites, bringing design, development and ongoing digital support together in one place.
WHAT NEEDS TO WORK BETTER?
01 / THE WORK
VitOptics and DirectDermaCare are businesses Brett builds and operates. Explore their websites and the decisions behind them.

A personalized wellness experience that connects a customer’s profile with a daily supplement subscription.
Explore the project
A skincare and recovery storefront with a guided routine finder, product categories and practical shopping guidance.
Explore the projectA platform Brett co-founded to help students discover local businesses and offers.
Feedback from Brett’s earlier workYou and your team have consistently over delivered on all our projects
02 / A PARTNER AFTER THE FIRST PROJECT
Keep your website current without finding someone new for every update. Together, we choose the work for each month. We make the changes, test them and send you a summary of what was completed.
YOUR PRIORITIES.For businesses that need reliable help with routine website updates.
For existing stores with a growing list of changes and ideas.
For businesses that want clearer content and a website that’s easier to find.
Your proposal explains which services are included, how much work we’ll complete each month and what it costs. It also sets out support availability, response times and opportunities to review the work. Larger projects, advertising spend, platform subscriptions and paid tools are quoted or billed separately.
Start with a product page, a service page or a mobile layout that needs attention. We’ll provide a quote, share the changes for your review and test the finished work before launch. You can add monthly support whenever it makes sense for your business.
03 / THE WORK WE TAKE OFF YOUR LIST
Get practical help with the website changes your business needs. Choose a single project or a monthly plan for ongoing updates and improvements.
We improve product pages, collection navigation, mobile layouts and campaign pages. We also update themes and set up compatible apps, testing changes before launch.
Shopify design & ongoing development ↗Help visitors understand your services, see your work and get in touch. We build and improve business websites that make requesting a quote or booking a conversation straightforward.
Business websites & landing pages ↗Let us handle routine updates, broken links and changes to your services or offers. Your monthly plan includes a summary of completed work and recommendations for what to improve next.
Website care & monthly support ↗ADD THE HELP YOUR BUSINESS NEEDS
We also offer SEO, social media content, Google Ads reviews and practical AI consulting. These services can be included in a project or monthly support plan.
BRETT APTER / FOUNDER & CLIENT RELATIONSHIPS04 / DIRECT, BY DESIGN
Brett Apter leads client relationships at Direct Web Designs, helping define your priorities, coordinate feedback and keep the work aligned with your business. You have a direct point of contact throughout your project and ongoing support.
We use modern development and AI tools to make research, writing and technical work more efficient. We review the work for accuracy, quality and fit with your business, and give you opportunities to provide feedback before launch.
About Direct Web Designs ↗Founder’s LinkedIn profile ↗05 / HOW WE WORK
We start with your business goals, recommend a practical plan and explain what the work will involve.
Send us your website address, if you have one, and tell us what you’d like to achieve. We’ll follow up by email or arrange a call to discuss your needs.
See exactly what’s included, what it costs and what we’ll need from you. Approve a one-time project or a monthly plan before work begins.
Review the changes and share your feedback before launch. Afterward, receive a summary of the completed work and recommendations for ongoing improvements.
A FEW GOOD QUESTIONS
You’ll have a direct point of contact for questions, feedback and updates. We can arrange phone calls and scheduled reviews, with day-to-day communication by email. Your proposal explains support availability and response times.
Your plan sets out the services and amount of work included each month. We choose the priorities with you, complete and test the updates, then send a summary of the work and recommendations. Any work outside your plan requires a separate quote and your approval.
Yes. We begin with a review of your platform, access, performance and current issues. Then we recommend whether to improve what you have or plan a rebuild.
No. You can hire us for a one-time project. Monthly support is available when you need regular updates, technical help and ongoing improvements.
Tell us what you’d like to achieve and share your website address and budget, if you have them. We’ll recommend a starting point and provide a quote before work begins. You don’t need a technical brief, and there’s no obligation to proceed.
We help with specific tasks, such as drafting routine replies, finding information in your internal documents or moving information between tools. We assess whether AI is suitable, help set up the process and train your team. You control access to business information and review important results.
Your proposal lists the services included and any additional costs. Shopify hosting is part of your Shopify subscription. For other websites, we can help arrange hosting suited to the platform. Advertising spend, third-party apps and AI subscriptions are separate costs unless your proposal says otherwise.
We track results and use them to guide improvements. Search rankings, traffic and advertising returns depend on many factors, so we cannot guarantee a particular position, sales volume or return on ad spend.
YOUR NEXT CHAPTER STARTS HERE
Tell us about your business and the website help you need. We’ll recommend a plan and explain the costs before you commit.
support@directwebdesigns.com ↗We’ll review your inquiry and follow up by email. If a call would help, we’ll arrange a time to discuss your goals and answer your questions.
Tell us what’s getting in the way. We’ll help you decide what to tackle first.
No obligation to proceed. We won’t add you to a mailing list. Privacy
Open the inquiry form in a new tab ↗