GOOGLE ADS & PAID SEARCH
Google Ads. A more focused use of your budget.
Paid search can put your business in front of people looking for what you offer. Getting value from that budget takes more than choosing keywords. We connect search campaigns, landing pages and conversion tracking with your business goals, then review what the available data tells us. We work with you on priorities, budget decisions and the quality of incoming inquiries.
Discuss your project ↗Review the account before changing the budget
For an existing account, we begin with campaign structure, targeting, search terms and conversion settings. We look for mismatches between what people searched for, the ad they saw and the page they reached. For a new account, we first define your offer, audience and what counts as a qualified inquiry.
- A focused audit with prioritized campaign and tracking issues.
- A clear campaign scope, an approved ad budget and appropriate account access.
Build around relevant searches
Campaigns should reflect the services or products you actually want to promote. We organize keywords and ads around those priorities, review targeting and use negative keywords to help exclude irrelevant searches. Ad copy needs to match your approved offer, with clear expectations about what happens after the click.
- Keyword grouping, ad copy and search-term reviews.
- Targeting, exclusions and budget allocation within the agreed plan.
Improve the page visitors reach
A relevant ad can still lead to a confusing page or an inquiry that never reaches your team. We review the landing-page message, contact path and measurement setup. We check how form submissions, calls and purchases are tracked, then use your feedback to understand which leads and sales are valuable to your business.
- Landing-page recommendations or separately scoped design and development.
- Conversion tracking checks and an agreed definition of a useful inquiry.
Review results and refine campaigns
Ongoing management can include search-term reviews, ad changes, campaign adjustments and landing-page testing where the available traffic supports it. We discuss lead quality and business changes with you, then explain the next priorities. Budget changes follow your agreed approval process, and we scope new campaigns or additional work before starting.
- Monthly management within an agreed service scope.
- Reporting that connects campaign activity with available inquiry and sales information.
GOOD QUESTIONS
Before we begin.
Is advertising spend included in your fee?+
Your quote separates management work from the media budget paid to Google. Landing-page builds, paid tools and additional services are identified separately so the full commitment is clear.
Can you review an account without taking over management?+
Yes. We can start with an audit and a set of recommendations. If ongoing support makes sense, we agree on responsibilities, account access and monthly work before taking over management.
Will paid ads improve our organic rankings?+
Paid search and organic search are separate. Paying for ads does not improve your organic rankings. SEO can complement a campaign through useful website improvements, with its own scope and measurement.
YOUR NEXT STEP
Start with your offer and your current account.
Tell us what you advertise, where clicks land and what a valuable inquiry looks like. We’ll discuss an audit or ongoing management.
We’ll review your inquiry and follow up to discuss your priorities. Open the form in a new tab ↗